Vasantham Makkal Maligai – Alternate Marketing

Is our strategy to promote and strengthen micro enterprises at the grassroots to provide employment opportunities and income generation activities to the rural poor. It is an ante-dote to globalisation process. It thrives to establish complete control over their micro realities. The aim is to make every SHGs purchasing and selling units and provide opportunity for employment. Provisions and condiments are supplied to the SHG members for a very nominal rate and thereby enable every member to save money and the motto is “money saved is money earned.”